Breaking Dawn DVD/Blu-Ray Sells Faster Than Eclipse During First Weekend
During its first weekend of availability Breaking Dawn Part 1 sold 3.2 million DVDs and Blu-rays. That’s 18% more than the same period for Eclipse, but not quite as strong as the performance for New Moon.
There were also 50,000 digital sales, a 47% increase from Eclipse, and 80,000 video on demand rentals, a 142% increase.
Rob Friedman and Patrick Wachsberger, previous studio heads of Summit and now at Lionsgate , remarked on the performance:
The incredible fan support for the characters and story that author Stephenie Meyer has created never ceases to impress. We thank all of the fans for continuing their journey with us beyond the big screen and look forward to bringing you Breaking Dawn Part 2 later this year.